Check Your Melons

To remind young women that regular checking can save lives, we partnered with Nesters Markets to put a specially designed sticker on every cantaloupe, honeydew, and mini-watermelon. The campaign was featured on Adweek, Huffington Post, StimulantOnline and Ads Of The World, as well as many local news outlets such as CTV, The Peak.FM, and the CBC.

Agency: Rethink

Client: Canadian Breast Cancer Foundation

Creative Director: Ian Grais/Chris Staples

Copywriter: Sean O'Connor

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