To remind young women that regular checking can save lives, we partnered with Nesters Markets to put a specially designed sticker on every cantaloupe, honeydew, and mini-watermelon.
The campaign was featured on Adweek, Huffington Post, StimulantOnline and Ads Of The World, as well as many local news outlets such as CTV, The Peak.FM, and the CBC.
AgencyRethink
ClientCanadian Breast Cancer Foundation
CDIan Grais/Chris Staples
CWSean O'Connor
