Cocoa Cups

To raise awareness for what the United Nations refers to as, “some of the worst forms of child labour”, we served free hot cocoa in cups printed with thermal ink. When filled, they slowly revealed the message: "1.8 million children work on cocoa plantations. Many of them are slaves." The campaign was featured on FastCo, and was recognized with a Communication Arts Design Award.

Agency: Rethink

Client: Canadian Fair Trade Network

Creative Director: Ian Grais/Chris Staples

Copywriter: Sean O'Connor

Video Producer: Sarah Vingoe

Print Producer: Scott Russell

Editor: Megan O'Connor

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