We were challenged to create a site that offered something outside of a simple aggregation of content from Coors Light’s social feeds. The result was an interactive journey through the Coors Light mountains. Using CSS perspective techniques we created an immersive experience that emulated climbing up a mountain.
Rather than scrolling down, the user scrolls up and moves forward into each scene, each of which represent a different section of the website. Custom animated interstitial scenes move the user from one scene to another. The site was recognized with an Applied Arts Interactive Award.
On mobile, while the scenes were simplified, the user still scrolled from the bottom of the mountain to the top, with quick access to the navigation menu to jump from section to section.