We were challenged to create a site that offered something outside of just an aggregation of content from Coors Light’s other platforms.

The result was an interactive journey through the Coors Light mountains. Using CSS perspective techniques we created an immersive experience that emulated climbing up a mountain. Rather than scrolling down, the user scrolls up and moves forward into each scene, which each represent a different section of the website. Custom animated interstitial scenes move the user from one scene to another. The end result was recognized with an Applied Arts Interactive Award.

Agency: Rethink

Creative Director: Dré Labre

Development: Scorpio Lam, Hanna Chen

Copywriter: Sean O'Connor

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