Embarrassing Plastic Bags

We all forget our reusable bags from time to time. In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.

Plastic bags are a big problem for the environment. Around the world, over one million plastic bags are used every minute—most of which are filled once and then discarded. East West hopes these bags spread awareness about single-use plastic and help customers break from the cycle of purchasing plastic bags at the till. "So many people own reusable bags but forget to bring them," said David Lee Kwen, East West's owner, "We want to help customers remember their reusable bags in a way that will really stick with them."

$0.00

media budget

200M+

organic impressions

24K+

social interactions

96%

now bring reusable bags

The viral campaign has been awarded with a Silver and Bronze One Show Pencil, a Wood D&AD Pencil, and multiple placings from Communication Arts, EPICA, The ADCC and Applied Arts.

AgencyRethink

ClientEast West Market

CDIan Grais, Leia Rogers

CWJohn Eresman, Thom Peters