Faced with a confusing and copy-heavy design, we used a responsive design to land imagine1day's story in a clear and concise way, We were able to reduce the bounce rate by 73%, and increase the average session by 105%. Finally, with a 75% reduction in overall copy, and a back end that was seamlessly integrated with a third-party donation site, we helped Imagine1Day provide a simple and effective user experience from start to finish.

Agency: Rethink

Client: imagine1day

Creative Director: Dré Labre

Digital Producer: Cynthia Cyr

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