Feel Good Fuel

To advertise Ocean's sustainability caught tuna, we created a print advertisement that highlighted their pole and line fishing methods with a simple juxtaposition of a fishing rod and a tuna can. We also surprised people in a grocery store with a friendly tuna who chatted with passersby about Ocean's sustainability commitments.

Agency: Rethink

Client: Ocean's

Creative Director: Bob Simpson

Copywriter: Andy King

Producer: Carla Olsen

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