To launch A&W’s new line of Brew Bar beverages, we made a splash by kicking things off with a summer campaign that featured a fresh, bold visual identity. A new photography style married with a new range of brand colours and complementary graphic style gave the identity a new look within the main A&W brand.
Cheeky smile lines gave Brew Bar it's own tone of voice.
AgencyRethink
ClientA&W Food Services of Canada
Co-CDBob Simpson
ADAbrie Miller
CWThomas Zukowski
