A&W’s mobile ordering app lagged behind its competitors. This redesign enhanced the user experience, providing a more seamless experience to thousands of Canadians.
Initially launched as a beta test, A&W’s app quickly became outdated, difficult to navigate, and inconsistent with their established web design system.
During the UX design process, collaborative working sessions were held with all agencies and our client. The UX was crafted to address and eliminate the pain points experienced by both customers and the client in the previous app.
I developed a comprehensive mobile app design system to establish consistent standards throughout the app’s development. This design system also provided scalability, enabling A&W’s development partners to seamlessly expand and evolve the app in the future.
The app was designed to be fresh and airy and align with A&W’s established web design system. This new design improved A&W’s app store ratings and delivered a more seamless mobile ordering experience to the thousands of Canadians that use it every day.
AgencyRethink
ClientA&W Food Services of Canada
UXVersett
DevDeloitte Digital
