To raise awareness for what the United Nations refers to as, “some of the worst forms of child labour”, we served free hot cocoa in cups printed with thermal ink. When filled, they slowly revealed the message: "1.8 million children work on cocoa plantations. Many of them are slaves."
The campaign was featured on FastCo, and was recognized with a Communication Arts Design Award.
AgencyRethink
ClientCanadian Fair Trade Network
CDIan Grais, Chris Staples
CWSean O'Connor
