Due to COVID-19, Science World had to close and saw their profits plummet. But one thing's for sure — the world needs nerds now more than ever.
We highlighted various nerds as kids to show that teaching a little nerdyness early on can make a big difference for the future.
The integrated campaign included OOH, Radio and branded Instagram stickers that allowed people to celebrate their nerd pride.
The campaign was picked up by national media outlets including CBC, CTV, CityNews and more.
CDLeia Rogers, Rob Tarry
CWJordon Lawson, Evan Kane